Tuesday, January 14, Conference Schedule 9 a.m. Juli Burney Back by popular demand, Juli’s packed communication sessions at last year’s conference left us wanting more. An assistant college professor at Doane in Lincoln, Nebraska, consultant to business in interpersonal and gender communication and a professional comedian who has appeared on both Showtime and HBO, Juli has spent the last 18 years encouraging her students and her audiences to embrace the humor in life and communication. Juli’s keynote is guaranteed to motivate and will afford all of us the chance to laugh while we learn! Making the Inner You “Udderly” Fabulous What do you see when you look in the mirror every morning? Is the reflection staring back at you a total stranger? If so, the time has come to do a little “self preservation” work. With the growing pressures put on us at work – budget cuts, hiring freezes, layoffs, etc – it is important that we take the time to feel good about ourselves and what we are contributing. Being able to like and laugh at ourselves combats and alleviates burnout and fatigue. Get a jump start on making the inner you UTTERLY Fabulous – (your co-workers will be glad you did)! 10:30 to 11:50 Growing the Herd: Empowering Future Alumni (AL) – Take a new approach to your student programs. Instead of just “talking to students,” think of empowering them to be the foundation of your future association. This session will review the basics of student programs, as well as give suggestions and examples of ways to build a future alumni base. Bring your ideas, too, as we look to the future of alumni programming for students. Presenter: Anne Scott, Director of Student Alumni Programs, Oklahoma State University Alumni Association Dealing With Stress 1 – Thermal BioFeedback: A Little-known Treasure (PD) Learn a simple biofeedback technique for reducing your body's stress response. For a mere ten bucks and 10 minutes a day, this deep relaxation technique can be yours to use at will in everyday life and in extraordinary circumstances. Temperature self-regulation enables one to manage stress, to maintain a calm, collected and empowered condition, to promote stability and health; affects heart, digestion, respiration, blood pressure, strengthens the immune system, decreases anxiety, and reduces cravings of all kinds. You will learn how it works, and when and how to do it. Presenter: Patricia Norris, Ph.D., Life Sciences Institute of Mind-Body Health, Topeka, Kan. Campaign Options in the 21st Century (PH) This session will require the shifts underway in thinking about campaign options from the comprehensive campaign to the campus-wide single focus efforts to special series of mini-campaigns. Presenter: Bruce Flessner - Principal Partner, Bentz, Whaley, & Flessner (MN) Beyond the Gift Report - How Advancement Managers Measure and Quantify their Programs (PH) Have you ever wished you could more effectively communicate the value and demonstrate the effectiveness of your advancement program? Learn how alumni, development, and advancement services professionals quantify their efforts "beyond the gift report," and how your operation compares to peer programs. Presenter: Lance Burchett - Vice President for University Advancement, Northwest Missouri State University (MO) Making the Fit: The Art of Solicitation and Stewardship (PH) Your donor has been aptly cultivated, and now it's time for the rubber to hit the road. In this session you'll review practical techniques on matching the donor's interests to the institution's needs; making the ask (painlessly!); handling donor resistance with charm and grace; and discovering the power of appreciation. Presenter: Kathy Toborg - Vice President for Development, Mt. Mercy College (IA) \Where does it hurt? (CM) Using the physician/patient model as an analogy for public relations counseling and practice, this session will provide a comprehensive approach to client and project intake, examination, diagnosis, prognosis, treatment and "checkups." Presenter: James O'Connor, APR, director of media relations, University of Northern Iowa Role of Alumni Associations in Capital Campaigns (AL/PH) Capital Campaigns offer alumni associations opportunities for greater professional development. When alumni associations play a key role in a campaign, it better prepares the university for the next campaign. Planning for that success begins in the alumni office. Presenter: W. Barry Adams, Executive Vice President, Society of the Alumni, College of William and Mary The Four Building Blocks of an Effective Brand (CM) If students and donors are not aware of you, they cannot choose you. If they are not aware, then you are outside their choice set. You are not a brand, but a commodity. This session will present a systematic approach to building an effective college or university brand. We will define branding, discuss how branding relates to marketing, positioning, and images, and explore the four essentials of brand development that includes making a brand promise, communicating a brand promise, living your brand promise, and strengthening your brand promise. Presenter: Barbara O'Malley, Principal Consultant, Stamats Communications CASE VI PRIME: Iowa State University (CM) I-Max: Taking visual identity to the max Iowa State's CASE-winning student recruitment publication package a number of years ago has been embraced and integrated at the university far beyond anyone's expectation. Learn how a large public university used a disciplined approach to image research, visual identity, branding and integrated marketing to build a long-term identity campaign. Presenters: Carole Custer, University Marketing Director, ISU Marc Harding, Director of Admissions, ISU 1:30 to 2:50 Career Assistance - It's What Our Alumni Want! (AL) Alumni are looking to Alumni Associations to provide them guidance and resources in the career arena. But, can every office provide a fully staffed and equipped program to meet the needs of our alumni? Most offices cannot provide the same service for alumni that the on-campus career centers provide for students. Whether you can offer assistance in one or a dozen career related services, it's important that career assistance becomes part of your alumni programming. Find out what you can do to offer an effective career service program that includes career networking, mentoring, job postings, career seminars, career resources, and alumni club outreach without having to provide a full service career center. Presenter: Julie Larson, Director of Student and Career Programs, Iowa State University Meyers Briggs Type Indicator (PD) ($10 fee, payable at session) This mini-version of the full Meyers Briggs Type Indicator (MBTI) will help identify and enhance your capabilities by knowing how you function. The MBTI provides a useful method of understanding people by looking at eight personality preferences that everyone uses at different times – energizing, perceiving, deciding, and living. Linda Wyatt then will explain the results and answer questions. Presenter: Linda Wyatt, director of Career Center, Kansas City Community College Psych 101 for Planned Giving: What Motivates Donors? (PH) Whether you are new to the area of planned giving or have done if for years, you need to know what donors really care about when it comes to getting them to commit to including your charity as part of their estate plans. In this session, Scott Blakesley will share his experiences (as a practicing lawyer) as to what motivates donors to make such a commitment, and what are the "hot buttons" that seem to grab and keep their attention long enough to complete the gift. Presenter: Scott Blakesley – Law Partner, Blackwell, Sanders, Peper, Martin, LLP (MO) Successful Telefunds in an Ever Changing World (PH) Our world changes everyday and the landscape of our business changes with it. How can you maintain and improve your Telefund/Phonathon program amidst all of these changes? We will examine technology changes, attitude shifts and how to, in general, maintain and develop your top notch program. Presenter: Howard Heevner – Assistant Director of Annual Giving Programs and Director of the Telefund, University of Iowa Foundation (IA) Turning alumni into lobbyists (MG/AL) Declining state budgets present an enormous challenge to institutions of higher education. Learn how one university is dealing with educating alumni volunteers to assist in lobbying legislators on behalf of their institution. Presenter: Nick Benassi, Coordinator of Legislative Relations, University of Missouri Alumni Association Advice for small shops (CM/CC) How do you get it all done when there's more work than workers? Two veterans of small shops tell you how they make do without a cast of thousands. Presenters: Kent Propst, vice president of college advancement and institutional advancement, Peru State; and Ann Brand, coordinator of community and government relations, St. Louis Community College The Connection Between Diversity and Credibility in the Media (CM) The vice president for community resources at The Kansas City Star tells you why it's important for the media to seek out diverse sources and reporters, and how that applies to news writing in higher education. Lewis Diuguid, vice president for community resources, The Kansas City Star 3:30 – 5 p.m. Non-Traditional Alumni Programming: If you can't beat them....join them!! (AL) Turning competition into collaborations. Come learn what Metro State does to connect their nontraditional alumni base with the College by utilizing their urban environment as an asset, and turning obstacles into options. From programs, services, and giving..Metro does things a little different AND it's working!!! Presenters: Cherrelyn Napue, Director of Alumni Relations/Executive Director Alumni Association, Metropolitan State College of Denver (MSCD) Kristin Magill, Assistant Director for Alumni Programs and Services, MSCD "Parents: The Underutilized Constituency" (AL) Want to connect with parents of current students? Come learn about a variety of programs aimed at involving parents in institutional activities, from special events to fund raising events. Find out how parents can serve as an important link in your advancement efforts. Bring your successful program ideas to share with others and join a discussion about how to engage this underutilized resource. Presenter: Charles Bass, Director of Parent and Alumni Programs, University of Denver Pubs or Web: who will win? (CM) What's going to live longer -- a print publication or communication via Web? This session presents the best of both worlds and includes research that reveals the most popular ways for prospective students to collect information at various stages in the inquiry process. Presented by a long-time CASE member and consultant along with her sidekick and colleague. Presenters: Charlotte Million and Stephanie Geyer, Noel-Levitz Photography -- Getting the best every time (CM) If a picture is worth a thousand words, be careful what you say. Today's audience is more visually literate than ever, but today's budgets aren't Hollywood-sized. Learn how to maximize your photo dollar. Our speaker, a professional photographer and former college PR/marketing staffer, will also cover strategies for image management, choosing a photographer, and planning a photo shoot. Presenter: Erik Stenbakken, Stenbakken Photography Dealing With Stress 2 - A Mind-Body Approach to Stress Management (PD) This session focuses experientially on breathing exercises and meditation techniques to promote a quiet body, quiet emotions, and a quiet mind. Breathing strategies will include deep, relaxed diaphragmatic breathing, energy breathing, hemisphere balancing breathing, calming breathing and sleep-inducing breathing. Several brief meditation exercises will be illustrated and coached. Breathing exercises provide an excellent focus of attention in meditation, bringing one to self-awareness. Breathing and meditation exercises can increase energy, stimulate alertness, calm the body when anxious or agitated, and bring about a sense of well-being. Presenter: Patricia Norris, Ph.D., Life Sciences Institute of Mind-Body Health, Topeka, Kan. Using Prospect Research to Drive Moves Management (PH) You've paid for the research - now what should you do with it? How can you use this valuable information to enhance your major gifts program and increase your solicitor's success rate? During this presentation, Tony Powell, former Major Gifts Officer with the Smithsonian Institution and now Director of Consulting Services for Blackbaud, will share how organizations can use prospect research to enhance their moves management program, including your ability to evaluate solicitor success. Presenter: Tony Powell - Director of Consulting Services, Blackbaud, Inc. (WDC) BEST OF CASE: Alumni and College Relations Strategies for the Small Shop (AL/PH/CM) Hastings College will review its award winning programs and publications that have grown and prospered over the last few years. The presentation will focus on Hastings College's annual gala event entitled, "Pro-Rege", its premier Homecoming alumni event Golden Graduation, Crimson Connection community program, and its recent Kresge Challenge Grant Campaign. Learn how a small private college with a limited budget uses a creative approach, shares resources, recruits volunteers and integrates their programs across the entire college. Presenters: Gary Freeman Vice President, Hastings College Foundation Steve Lincoln, Communications Coordinator, Hastings College Hauli Sabatka, Director of Alumni Relations, Hastings College Download this Schedule 38k doc Top   Back