Sunday, January 22

10:00 a.m.-6:00 p.m.
CASE Registration Desk

9:00 a.m.-12:00 p.m.
New Professional Workshop (NP)

Brent Matthias and Vicki Hughes, Track Chairs

9:00 a.m.
Celebrating Diversity
Gayatri Bhatt, Director of Alumni and Constituent Relations, University of Missouri-Kansas City

9:30 a.m.
Group Activity

10:00 a.m.
Break

10:15 p.m.
Group Activity Wrap-up

11:00 p.m.
Lunch with Your Mentor

1:30-3:00 p.m.

Yoga and you: What is yoga and how can it improve your life? (PD)

Kathryn Heitzenroeder, certified yoga instructor

More and more people are beginning to understand the benefits of yoga and how it can make a huge and permanent difference to your life—mentally and physically. This session will introduce you to basic yoga practices and demonstrate uncomplicated exercises that can have a positive affect on your life. Come see what yoga is all about. (no special wardrobe required).

 

Service, Disney Style (PD, Alumni, Comm, P)
Angie DeLuca, Program Manager

The Disney Institute will share the world-renowned Disney principles for service excellence during this 90-minute session.  You will learn strategies and concepts utilized at the Walt Disney World Resort, including the importance of knowing and understanding customers through "Guestology," as well as how attention to detail and environment ensure a positive customer experience.  The Disney Institute will also highlight collaborations with higher education institutions as they work to bring service training to their local communities.

Creating the WOW in Special Events (Alumni)
Geni Greiner, Director of Special Events, Purdue University

Tired of the same events on campus? So are your guests! This session will show you how to energize and maximize your special events. Start making your events the talk of the town!

College rankings systems (Comm & Mgmt)
Bruce Hammond, Editor, Fiske Guide to Colleges, and Bob Morse, Director of Data Research, U.S. News & World Report

Bruce Hammond is co-editor (with Ted Fiske) of the "Fiske Guide to Getting into the Right College. " He is frequently quoted in national newspapers and magazines and has been featured on CBS The Early Show. The Director of College Counseling at Sandia Preparatory School in Albuquerque, NM, Hammond is an experience presenter on college guides and the admissions process.

Rankings are a hot topic in higher education. The number of rankings increases each year and new methodologies are introduced. This session presents a closer look at quantitative and qualitative rankings provided by top practitioners in both categories and allows plenty of time for open dialogue on the topic.

3:45 p.m. - 4:00 p.m.
Welcome and Annual Meeting

4:00 p.m. - 5:00 p.m.
Welcome & Keynote Speaker – Bob Lachky

Tailgating with brand royalty
It's a brand new world in the world of branding, but St. Louis's own
Anheuser-Busch Inc. continues to reign supreme. Year in and year out, A-B's creative staff knows how to position products - and produce great Super Bowl ads and a memorable cast of characters (Spuds McKenzie, Louie and Frank, the Real Men of Genius, and those Wazzzzzup! guys). Robert C. Lachky, executive vice president of global industry development for Anheuser-Busch, will kick off our CASE District VI tailgate party with a lively, multimedia discussion of branding, marketing and the power of story.

Lachky joined Anheuser-Busch in 1989 following a distinguished 81/2-year career at DDB Needham Worldwide in Chicago. Prior to his recent appointment as executive vice president, he was vice president for brand management and director of global brand creative. In that role, he was responsible for the worldwide marketing and award-winning advertising of the more than 40 brands that make up the company's brand portfolio. Selected as Brandweek magazine's Marketer of the Year in 2001, Lachky was also selected as one of Advertising Age's "Marketing 50" for the successful introduction of Michelob ULTRA.

5:00 p.m. - 6:30 p.m.
Educational Partner Reception

6:30 p.m. - 8:00 p.m.
District VI Star Search
Jester, Songstress, or Buffoon??? CASE VI Star Search

You already know how talented your fellow CASE members (or peers) are when it comes to advancing higher education. What you might not know is how many of them also play in a band, take to the stage, sing a mean karaoke, or grace the dance floor with more flair than Dancing with the Stars participants.

While you may not hear bawdy songs and comic banter by wild and thorny wenches or blarney from a court jester, come help us launch our CASE VI Inaugural Star Search event, complete with Master of Ceremonies, outstanding prizes and fun for everyone. Experience 15 minutes of fame or cheer on your friends and coworkers as a distinguished panel of judges determines who will be this year's CASE VI Star!